Gujing Distillery want to return to coaching change made liquor sales force of the first echelon

 Network】 【HC food industry the first camp for the return of liquor companies, the New Year Zaiduofali Gujing Distillery. Today, Gujing Distillery announcement that the resolution of the Board decided to appoint Liang Jinhui, general manager for the company. CV showed that the current director Liang Jinhui, deputy general manager, general manager of sales Bozhou Furui, there is no holding company shares.

industry are that analysis that the combination of past events Gujing Distillery and Liang Jinhui biographical point of view, Gujing Distillery This is intended to increase marketing efforts to accelerate the return liquor business the pace of the first camp.

management turmoil

repeated public information, the last century, 90 years, the income of Gujing wine industry has achieved over the third level. However, since 2000, under the impact of management problems, Gujing Distillery products sales and performance of the company entered the trough for years, products have gradually faded from the mainstream consumer groups.

2008 onwards, Gujing Distillery management began to especially the The time to 2010, a change management again, and Cao Jie, chairman of the .

Gujing Distillery in the performance of management turmoil under the influence is still overwhelmed by doing well. According to the wine's forecasted Gujing announcement shows that in 2010 about 280 million yuan net profit a year earlier, compared with 140.089 million yuan, an increase of about 100%. Basic earnings per share of about 1.19 yuan, 0.6 yuan a year earlier, an increase of 100%. The main products of which company's strategy magma series Gujing Distillery year sales of about 740 million yuan, an increase of 208%.

but the major competitors in the industry, the company building the sales network and brand to promote the resources to invest relatively small.

1 15, considered and adopted Gujing Distillery announced the public offering of A shares of non-plan, according to this plan shows that not more than 10 names to the specific object of not more than number of shares outstanding 2,000 shares of A shares, issue price of not less than 66.86 yuan / share, raising total funds of not more than 130,000 yuan, raising funds to invest in quality-based brewing technological transformation projects, while fundraising will be used to expand the channels and branding.

public information, from 2006 to 2010, the liquor industry ad spending in the television media for four consecutive growth over 20%, the first camp liquor business in the huge television advertising investment directly stimulating the growth of the scale of enterprise sales. To China Central Television's

view of this, Gujing Distillery advertising also appears on the Shown in the previous plan to raise funds for 170 million will be used for advertising.

agencies promising results next 3 years triggered

fantasy

2011 年 1 14, Gujing wine in 2011 the first provisional shareholders meeting held in Gujing Bozhou City, Anhui Province, it is learned, the day went to nearly a hundred institutions participated.

week's Liang Jinhui said the old well will this event as an opportunity to launch a high profile in the capital, the new high-end wines - Year puree Gujing Distillery 26 years to fully launch the Beijing and Tianjin to Beijing as the core market, the most active development effort liquor market.

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